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<=
span
style=3D'font-size:16.0pt;color:#999999'>Direct Marketing Superstore On-line Data Collection Services Powered by =
MyFormMan.NetÔ<=
i> <=
span
style=3D'font-size:14.0pt'> 2003 - 2004
G.S.S. Consulting Pty.Ltd. A.B.N.
36 007 090 208 Ph.
+61.3.9528.7179, Fax.+61.3.9505.3267 Contact Gregory Shadur,
A. Introduction.
&nbs=
p; If
you are in a business of contacting people – direct marketing,
publishing, polling public opinion, collecting feedback about products or
services (market research), or just testing students’ knowledge ̵=
1;
you would have to, at some stage, collect , store and process data related =
to
your activity. In today’s dynamic economic and social environment you
have to be able to collect, store and process your data in a timely and cost
effective way.
&nbs=
p; Every
on-line data collection exercise includes the following steps:
1. =
Plan
what data has to be collected,
2. =
Design
the look and format of on-line data collection mechanisms.
3. =
Program
your data collection facility including data storage mechanisms.
4. =
Thoroughly
test the final product to avoid embarrassment and total failure.
5. =
Make
your data collection product accessible to people you are targetting.
6. =
Monitor
data collection process.
7. =
Let
people know how to find it - run promotion to create interest, awareness.
8. =
Use
collected data.
&nbs=
p; If
you’ve been trough this exercise at least once, you probably know how
many people usually should be involved in it, and what the final cost is.
Another aspect of the story is how long it takes to get from step 1 to step=
8.
Add to this the cost of hardware, software, infrastructure and associated
management, communications and other overheads. And if at the end all the
project produced was only a few records?&n=
bsp;
How often can such traditionally executed exercises be perfor=
med?
And who can afford to do it regularly and often?
According to our data =
and
actual experience, medium size active marketing department would require
services of at least 3 full time IT staff, which translates into direct cos=
t of
$200,000 a year for their salaries alone. How many data
collection projects can these people support? 10? 20 a year? The more common
figure is 5-6.
&nbs=
p; A
lot of business people we’ve contacted told us about their
“dreams” to directly market their products and services. If only
they would be able to collect information about right people to contact, th=
ey
would expand their businesses, they told us. When confronted with the cost =
and
complexity of collecting such information on their own, they quickly abando=
ned
future efforts. But the idea is so sweet! So they engaged services of vario=
us
list brokers and marketing consultants. Spent a lot of money on production =
and
sending their promotion material to people, who didn’t expect to
receive it. And at the end of all the effort and cost, if 3% of address=
ees
responded in a way that generated sales, it is considered a great success
story! Depends on a price of a product sold, of course…
&nbs=
p; Among
steps described above, 1, 2 and 7 have very little to do with technology
– mainly with creativity and imagination of those who drive the proje=
ct.
Their execution and cost are well predicted and easily managed. Steps 3-6 a=
nd 8
are 100% dependent on technology, their budgets and time schedules are often
overrun.
&nbs=
p; The
service described in this presentation allows steps 3-6 to be completed wit=
hin
minutes. Without knowing anything about programming, database administratio=
n,
project management, communications, hardware… All done by you from the
comfort of you own office or home. You can do it at any time you have been
“struck” by this whole new idea which you would like to see mov=
ing now!
With MyFormMan.N=
etÔ powered service we pr=
ovide,
anyone can participate in the on-line data collection business quickly, eas=
ily
and professionally and in no time – design, create, preview, test and
deploy professionally looking
on-line data collection forms to:
- coll=
ect
potential customers’ demographics rich data,
- crea=
te
micro sites for subscribers to increase your circulation,
- run
on-line market research surveys,
- cond=
uct
on-line polls,
- perf=
orm
examination of students and more.
All these quickly, eas=
ily
and professionally. There is no knowledge in programming, databases and oth=
er
“technologies” is required. Access to our services is all you w=
ill
ever need to always deliver expected results on-time and on-budget. No more
costly and lengthy projects to run, no more budgets overruns. Only full
flexibility and freedom to be creative, imaginative and highly efficient.
&nbs=
p; Sounds
too good to be true? Take a look at the following steps to see how easy you=
can
use our service to do your data collection at any time from anywhere:
&nbs=
p; 1. =
Log-in
to our secure service using any web browser running on any platform.
&nbs=
p; 2. =
Create
professionally looking on-line forms using MyFormMan.NetÔ easy screens.
&nbs=
p; 3. =
At
any stage preview any element of your work in browser.
&nbs=
p; 4. =
Test
functionality of your complete form in real-time.
&nbs=
p; 5. =
Deploy
your form to the public domain with the push of a button.
&nbs=
p; 6. =
Monitor
your forms collecting data and “grab” your collected data in
real-time.
Log-in
to our secure service.
&nbs=
p; The
access to our services is User code and Password protected. You don’t
have to download or install any additional software. You only need a web browser, which is free. You ca=
n use
any HTML compliant browser running on any platform. No special settings are
required in your browser software as we don’t use ‘cookies̵=
7;.
&nbs=
p; The
only thing you will ever download from our site is your data collected by y=
our
active on-line forms – at any time from anywhere. The data will come =
in
industry standard Comma Separated Values (CSV) format. The first record in =
the
file includes titles of all the data elements in subsequent records. This d=
ata
file can be opened and previewed in MS Excel or any text editor, loaded into
any database on any platform.
Create
professionally looking on-line forms.
&nbs= p; You can use our multiple templates to start being productive quickly. You will = fast create your own, re-usable “building blocks” including:<= o:p>
&nbs=
p; &=
nbsp; - &=
nbsp; Labels,
&nbs=
p; &=
nbsp; - &=
nbsp; Textboxes,
&nbs=
p; &=
nbsp; - &=
nbsp; Dropdown
Lists,
&nbs=
p; &=
nbsp; - &=
nbsp; Checkbox
Lists,
&nbs=
p; &=
nbsp; - &=
nbsp; Radio
button Lists,
&nbs=
p; &=
nbsp; - &=
nbsp; Images,
&nbs=
p; &=
nbsp; - &=
nbsp; Backgrounds.
&nbs=
p;
&nbs=
p; Your
artistic imagination is unlimited – all possible colors, fonts, style=
s and
more are just point-and-click away – all using browser. 140+ colors to
choose from, 60+ fonts, 10 border styles, 9 font sizes, absolute positionin=
g on
a web page to ensure exact appearance regardless of browser being used. With
all these features of professional grade HTML editors, you can apply your o=
wn
special touch and style to your on-line forms and make them unique and well
remembered.
&nbs=
p; From
your building blocks you will fast create re-usable groups of elemen=
ts,
which will become your standard groups. Your on-line data collection forms =
can
include multiple pages with navigation buttons.
&nbs=
p; With
our built-in data validation mechanisms, you can define which data is manda=
tory
and which is optional. Choose from multiple validation formats ensuring you=
r collected
data is clean – numeric only, date, various types of postcodes, email
address, URL type, phone number formats and more to come.
At
any stage preview any element of your work in browser.
&nbs=
p; At
any stage of your data form definition process you are able to see how every
element will show to your visitors, so that you can have opportunities to
modify the layout and other properties before publishing your form.
Test
functionality of your complete form in real-time.
&nbs=
p; Before
you publish your form to the public domain, you can test it to see exactly =
how
your form would appear in different browsers, to ensure that all data
validation intentions have not been forgotten to be set up correctly. You c=
an
enter data using your form and test the data download to see its exact form=
at
and, if you plan to use this data with certain software for processing, you=
can
actually test whole the process – all before your form goes live.
Deploy
your form to the public domain with the push of a button.
&nbs=
p; When
you are ready, the all it takes to publish your form into public domain, is
just one click of a mouse – whole the infrastructure including powerf=
ul
database engine will be ready instantly to start collecting data from your
visitors. The system will display two types of URLs. Your on-line form will=
be
recognized by these URLs and processed by our systems. One is based on a
unique, meaningful form name, that you’ve assigned to your form and
another one is based on a unique form ID assigned by our systems. You can u=
se these
URLs on your own website, in your promotional material, on your business ca=
rds
and stationary to let people know how to get on the form and provide the da=
ta
you are after.
Monitor
your forms collecting data in real-time.
&nbs=
p; You
can monitor how your forms collect data in real time. And you can download
already collected data to your computer at any time real-time. So you can f=
eel
completely in charge of the whole process. You can stop your form(s) collec=
ting
data voluntarily at any time, or you can specify ahead when data collection
should be stopped, so our systems can do it for you.
&nbs=
p; People
who are interested to become our sales representatives/resellers can apply =
in
writing and include their CV, history of activities in sales and 3 current
references with contact details. Our selection process and model of operati=
ons
are very simple and potential sales reps will be contacted within 48 hours.=
&nbs=
p; MyFo=
rmMan.NetÔ=
product is available =
as a
stand alone hardware and pre-installed software solution. Parties
interested in purchasing this solution or become a franchisee may contact <=
b>Gregory
Shadur directly for further details.
Ó G.S.S. Consulting Pty. Ltd. A.B.N.
Ph. +61.3.9528.7179,
Fax.+61.3.9505.3267 Contact Gregory Shadur, Greg_Shadur@GSSCON.com, greg_shadur@hotmail.com, mobile:
+61.(0)412.506.245