w UTMS implements Booking functionality, which is
logically based on Frequency Monitoring. When a List is queried by the
Selection mechanism, the count returned tells how many
addressees on a list fit Selection Criteria at the time of Selection execution
only. This number is just estimated figure. How many addressees will be
actually available for deployment at a particular point in time in the future
greatly depends on Frequency Monitoring application and how many among
qualified addressees will have “Opted In” positive at the time.
w The
UTMS includes Availability Projection
functionality, which takes into account Frequency Monitoring, so on the phone with a client, who may have a
budget for a communication to be sent to 10000 people, say, just before
Christmas, you can define Communication / Selection and project availability
numbers over range of dates, and see how many addressees are actually
available, advise your client about best date, and actually book selected
addressees for future deployment. And all this, while on a phone – long before
you have actual Message to be communicated, tested, approved, etc.
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