wThe UTMS product has been designed and implemented as a
sophisticated tool to plan and
deploy Integrated Targeted
Communications Campaigns – Multi-ChannelCampaign Manager- and to provide “out of the box solution” to various technical and legal issues modern direct communicators are facing in
major potential users of this product are List Managers / Brokers, Publishers,
Catalog Managers, Internal Marketing
Departments, Government Departments, Universities.
It can also be effectively used by any mass communicators – telecommunications carriers, banks, insurance companies,
government departments, professional
associations, charities – anyone who would like to target and avoid keeping and maintaining multiple mailing lists based on various
demographic attributes of the same
or multiple addressee lists.
On Investment is a major factor when deciding to purchase or develop a software product. The questions are
nWhy do we need this product?
nWill the use in this product considerably increase productivity
of our staff, so they can do more of what they do faster? Or better? Or more secure?
nHow much flexibility will my organization gain?
nHow much operational support for this product should be
nHow much money can be saved in the long run (Total Cost of
Ownership) by using this product instead of my current arrangements?
nHow scalable is this product?
nHow good are technological foundations this product is built
nHow overall beneficial this product is to what we do?
nThe Universal Targeted Messaging Solutions product has the answers.
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