ROI and UTMS.
w The UTMS product has been designed and implemented as a sophisticated tool to plan and deploy Integrated Targeted Communications Campaigns – Multi-Channel Campaign Manager  - and to provide “out of the box solution” to various technical and legal issues modern direct communicators are facing in their work.
w The major potential users of this product are List Managers / Brokers, Publishers, Catalog Managers, Internal Marketing Departments, Government Departments, Universities. It can also be effectively used by any mass communicators – telecommunications carriers, banks, insurance companies, government departments, professional associations, charities – anyone who would like to target and avoid keeping and maintaining multiple mailing lists based on various demographic attributes of the same or multiple addressee lists.
w Return On Investment is a major factor when deciding to purchase or develop a software product. The questions are many:
nWhy do we need this product?
nWill the use in this product considerably increase productivity of our staff, so they can do more of what they do faster? Or better? Or more secure?
nHow much flexibility will my organization gain?
nHow much operational support for this product should be provided?
nHow much money can be saved in the long run (Total Cost of Ownership) by using this product instead of my current arrangements?
nHow scalable is this product?
nHow good are technological foundations this product is built upon?
nHow overall beneficial this product is to what we do?
nThe Universal Targeted Messaging Solutions product has the answers.
ă Intellectual property of G.S.S. Consulting Pty. Ltd.  70 Howitt Road, Caulfield North, Victoria 3161, Australia
Ph. +61 3 9528-7179, e-mail: Greg_Shadur@hotmail.com
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