On-line List Demographics Numbers
Presentation – Q-Cards
Addressee lists include
demographic data (Dimensions) to support targeting of recipients using
Selections mechanism. List Analysts can review on-line and desktop download a
report showing count of Addressees for each Dimension/Value combination – a
Q-Card. For example, if a list includes State/Province dimension, the Q-Card
will show how many Addressees are in each State/Province, if there is a
Country dimension defined, the Q-Card will show how many Addressees are from
each country and so on.
This
powerful functionality makes your staff to better understand list data
distribution among multiple lists, and, as a result, better and faster quality
services to your clients.
You can allow your clients to view Q-Cards on-line, so they can better
understand what data is available and communicate to your staff their
preferences. ã Intellectual
property of G.S.S. Consulting Pty. Ltd.
70 Howitt Road, Caulfield North, Victoria 3161, Australia
Ph. +61 3 9528-7179, e-mail: Greg_Shadur@hotmail.com
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