Flexible Addressee List Structure
w UTMS allows loading of lists with completely flexible structures. There is no need for a “standardized” list structure. Each list structure is defined to the system via an easy to use User Interface and all data access and manipulation within UTMS is based on these list definitions – Meta Data. A number of sophisticated algorithms are built into the UTMS database software, that allow the end user to work with lists with different structures with the same ease.
w This functionality allows for rapid list acquisition from various sources and their immediate incorporation into the UTMS without any extra costs associated with list structure “standardization”.
w In practical terms this functionality allows expansion of list utilization capabilities fast and without running huge “development” projects.
w The UTMS-DBA built-in functionality allows for a Database Administrator who looks after your databases, to define and to load lists fast by automating 90% of tasks, so even less experienced DBA (or even non-technical person with minimal training) can do this job.
w You can tell the system which attributes on your lists can be retrieved by desktop data download mechanisms.
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