Advanced Booking of Addressees & Availability Projection
w UTMS implements Booking functionality, which is logically based on Frequency Monitoring. When a List is queried by the Selection mechanism, the count returned tells how many addressees on a list fit Selection Criteria at the time of Selection execution only. This number is just estimated figure. How many addressees will be actually available for deployment at a particular point in time in the future greatly depends on Frequency Monitoring application and how many among qualified addressees will have “Opted In” positive at the time.
w The UTMS includes Availability Projection functionality, which takes into account Frequency Monitoring, so on  the phone with a client, who may have a budget for a communication to be sent to 10000 people, say, just before Christmas, you can define Communication / Selection and project availability numbers over range of dates, and see how many addressees are actually available, advise your client about best date, and actually book selected addressees for future deployment. And all this, while on a phone – long before you have actual Message to be communicated, tested, approved, etc.
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